Published April 2006

Corporate blogging, before the playbook hardened.

The original resource section collected articles, policies and public-relations guidance for organizations learning to publish in their own voice.

Corporate blogging articles

Early arguments for executive publishing, organizational change and direct customer dialogue.

Policy examples from General Motors, IBM, Sun Microsystems and other early participants.

Lessons on listening, response, credibility and earning attention outside traditional media.

What still holds

Name the author.
A visible person creates accountability and gives the reader context for the claim.
Explain the trade-off.
Useful leadership writing shows what was considered, not merely what was chosen.
Write for the reader.
Internal vocabulary should not be allowed to hide the practical consequence.
Keep a record.
A consistent public trail makes decisions easier to understand over time.