The original resource library highlighted guidance from General Motors, IBM, Sun Microsystems and others. Their policies differed, but the useful versions made room for public participation while defining clear responsibilities.
Disclose your relationship
Readers should understand who the writer works for and where their perspective comes from.
Protect confidential information
A publishing policy should clearly distinguish experience that can be shared from customer, employee or commercial information that cannot.
Correct the record visibly
Trust improves when a correction is direct, dated and easy to connect to the original claim.
Respect the conversation
Disagreement is not a communications failure. Personal attacks, undisclosed advocacy and careless claims are.